How is the Metaverse affecting the ecommerce industry?

We are seeing a slew of companies make strides in the Metaverse, which is defined as a collective and digital shared space that immerses users in a growing collection of increasingly popular virtual engagement models. According to SMartBrief, 41% of consumers say that they’d like to shop in virtual worlds, so high-profile retailers are creating Metaverse-specific strategies and launching marketing initiatives focused on targeting consumers and increasing engagement, sales and customer loyalty. Luxury fashion brands including Gucci, Bal

The effects of the pandemic are waning for eCommerce merchants, with people eager to return to in-store shopping. Economic forces are also playing a role in consumer spending, as evidenced by major retail brands reporting declines in their eCommerce business. These challenges leave merchants searching for new approaches to boost customer engagement and conversion and enhance the customer experience while keeping a close eye on their budgets.
Adding to the mix, paid media campaigns have become more expensive and less effective, especially with leading browsers planning to block third-party co